On a rainy Saturday in June 1997, twenty-five journalists gathered at the Harvard Faculty Club. Around the long table sat editors of several of the nation's top newspapers, as well as some of the most influential names in television and radio, several of the top journalism educators, and some of the country's most prominent authors. They were there because they thought something was seriously wrong with their profession. They barely recognized what they considered journalism in much of the work of their colleagues. Instead of serving a larger public interest, they feared, their profession was damaging it.

The public, in turn, increasingly distrusted journalists, even hated them. And it would only get worse. By 1999, just 21% of Americans would think the press cared about people, down from 41% in 1985.* Only 58% would respect the press's watchdog role, a drop from 67% in 1985. Less than half, just 45%, would think the press protected democracy. That percentage had been nearly ten points higher in 1985.*

What was different that day in Cambridge was that many of the journalists in the room -- and around the country -- were beginning to agree with the public. "In the newsroom we no longer talk about journalism," said Max King, then editor of the Philadelphia Inquirer. "We are consumed with business pressure and the bottom line," agreed another editor. News was becoming entertainment and entertainment news. Journalists' bonuses were increasingly tied to the company's profit margins, not the quality of their work. Finally, Columbia University professor James Carey offered what many recalled as a summation: "The problem is that you see journalism disappearing inside the larger world of communications. What you yearn to do is recover journalism from that larger world."

Implied in that was something more important. If journalism -- the system by which we get our news -- was being subsumed, what would replace it? Advertising? Entertainment? E-commerce? Propaganda? Some new hybrid of all these? And what would the consequence be?

The answers matter, the group thought, to the public and news-people both. Journalism provides something unique to a culture -- independent, reliable, accurate, and comprehensive information that citizens require to be free. A journalism that is asked to provide something other than that subverts democratic culture. This is what happens when governments control the news, as in Nazi Germany or the Soviet Union. We saw it again in places like Singapore, where news was controlled to encourage capitalism but discourage participation in public life. Something akin to this may be taking root in the United States in a more purely commercial form, as when news outlets owned by larger corporations are used to promote their conglomerate parents' products, to engage in subtle lobbying or corporate rivalry, or are intermingled with advertising to boost profits. The issue isn't just the loss of journalism. At stake is whether, as citizens, we have access to independent information that makes it possible for us to take part in governing ourselves.

The group decided on a plan: engage journalists and the public in a careful examination of what journalism was supposed to be. We set out to answer two questions. If newspeople thought journalism was somehow different from other forms of communication, how was it different? If they thought journalism needed to change but that some core principles needed to endure, what were those principles?

Over the next two years, the group, now calling itself the Committee of Concerned Journalists, organized the most sustained, systematic, and comprehensive examination ever conducted by journalists of news gathering and its responsibilities. We held 21 public forums attended by 3,000 people and involving testimony from more than 300 journalists. We partnered with a team of university researchers who conducted more than a hundred three-and-a-half-hour interviews with journalists about their values. We produced two surveys of journalists about their principles. We held a summit of First Amendment and journalism scholars. With the Project for Excellence in Journalism we produced nearly a dozen content studies of news reporting. We studied the history of those journalists who came before us.

The book The Elements of Journalism: What Newspeople Should Know and the Public Should Expect is the fruit of that examination. It is not an argument. It is, rather, a description of the theory and culture of journalism that emerged from three years of listening to citizens and journalists, from our empirical studies, and from our reading of the history of the profession as it evolved in the United States.

We learned, among other things, that society expects journalists to apply this theory, and citizens to understand it, though it is seldom studied or clearly articulated. This lack of clarity, for both citizens and newspeople, has weakened journalism and is now weakening democratic society. Unless we can grasp and reclaim the theory of a free press, journalists risk allowing their profession to disappear. In that sense, the crisis of our culture, and our journalism, is a crisis of conviction.

There are, we have distilled from our search, some clear principles that journalists agree on -- and that citizens have a right to expect. They are principles that have ebbed and flowed over time, but they have always in some manner been evident. They are the elements of journalism.

The first among them is that the purpose of journalism is to provide people with the information they need to be free and self-governing.

To fulfill this task:

1. Journalism's first obligation is to the truth.

2. Its first loyalty is to citizens.

3. Its essence is a discipline of verification.

4. Its practitioners must maintain an independence from those they cover.

5. It must serve as an independent monitor of power.

6. It must provide a forum for public criticism and compromise.

7. It must strive to make the significant interesting and relevant.

8. It must keep the news comprehensive and proportional.

9. Its practitioners must be allowed to exercise their personal conscience.

Why these nine? Some readers will think items are missing here. Where is fairness? Where is balance? After synthesizing what we learned, it became clear that a number of familiar and even useful ideas -- including fairness and balance -- are too vague to rise to the level of essential elements of the profession. Others may say this list is nothing new. To the contrary, we discovered that many ideas about the elements of journalism are wrapped in myth and misconception. The notion that journalists should be protected by a wall between business and news is one myth. That independence requires journalists be neutral is another. The concept of objectivity has been so mangled it now is usually used to describe the very problem it was conceived to correct.

Nor is this the first moment that the way we get news has gone through momentous transition. It has happened each time there is a period of significant, social, economic, and technological change. It occurred in the 1830s and 1840s with the arrival of the telegraph, in the 1880s with the drop in prices of paper and the influx of immigrants. It occurred again in the 1920s with the invention of radio and the rise of the tabloids and the culture of gossip and celebrity. And it occurred with the invention of television and the arrival of the Cold War.

It is occurring now with the advent of cable followed by the Internet. The collision this time may be more dramatic. For the first time in our history, the news increasingly is produced by companies outside journalism, and this new economic organization is important. We are facing the possibility that independent news will be replaced by self- interested commercialism posing as news. If that occurs, we will lose the press as an independent institution, free to monitor the other powerful forces and institutions in society.

In the new century, one of the most profound questions for democratic society is whether an independent press survives. The answer will depend on whether journalists have the clarity and conviction to articulate what an independent press means, and whether, as citizens, the rest of us care.

The book The Elements of Journalism: What Newspeople Should Know and the Public Should Expect was intended as a first step in helping journalists articulate those values and helping citizens create a demand for a journalism connected to the principles that spawned the free press in the first place.

The formation of the Committee of Concerned Journalists' Traveling Curriculum newsroom training program in 2001 was the next step. With a team of academic partners, we spent six months learning how other professions, from law to medicine to engineering, conduct mid-career training. The result is a newsroom training program that relies heavily on the Socratic method, case studies, small-group exercises, and large-group discussion. Lecture is limited. The program tailors itself naturally to each group and setting.

While Traveling Curriculum workshops address issues of craft and provide tools that can sharpen skills, the program is designed first and foremost to help to make the journalist more reflective, to make his or her journalism more conscious, and to develop a pattern of critical thinking.

The program engages participants in a discussion about broader goals and purposes and then facilitates an examination of whether your newsroom's reflexes, methods and routines are living up to those higher purposes. It helps an organization clarify its goals and develop strategies to achieve them.

In 2006, the results of a three-year academic "assessment" of the impact of the Traveling Curriculum Training program on the newsrooms that paticipated was concluded. This intensive independent assessment found that the training program was accomplishing several strong positive outcomes.

Also in 2006, CCJ launched a new website and affiliated itself with the Donald W. Reynolds Institute at the University of Missouri School of Journalism. Our innovative training program and commitment to giving journalists the tools, research, and inspiration they need to strive for the highest standards of journalism remain the same.


* Committee of Concerned Journalists (CCJ) and the Pew Research Center for the People and the Press, "Striking the Balance: Audience Interests, Business Pressures and Journalists' Values" (March 1999), 79.