Friday July 25, 2008

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CCJ Books

The Elements of Journalism: What Newspeople Should Know and the Public Should Expect

Completely updated and revised
"The most important book on the relationship of journalism and democracy published in the last fifty years." – Roy Peter Clark, The Poynter Institute

We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too

Just Released
A landmark study on what people watch and why. The most exhaustive study ever of local TV news -- what helps ratings, what drives viewers away, and what editorial approaches and story-telling techniques most influence viewership.

Explaining Energy Choices

Deborah Potter, Executive Director, NewsLab, July 30, 2006

From CCJ partner NewsLab.

Stories about electricity deregulation tend to be wallpapered with video of powerlines and generators. They're dull to watch, and hard to understand. You might think you're better off just avoiding the subject. Don't. When deregulation comes to your state, it will affect everyone in your community.

To help viewers make sense of this complicated issue, produce stories that are interesting to watch and easy to follow. Here are some strategies you can try.

Find a New Frame

Make it Personal

Compare and Contrast

Click here for details on NewsLab.org.

J-Tools

CCJ has collected some of journalism's best ideas, strategies and techniques to help journalists and citizens alike.

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