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CCJ Books

The Elements of Journalism: What Newspeople Should Know and the Public Should Expect

Completely updated and revised
"The most important book on the relationship of journalism and democracy published in the last fifty years." – Roy Peter Clark, The Poynter Institute

We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too

Just Released
A landmark study on what people watch and why. The most exhaustive study ever of local TV news -- what helps ratings, what drives viewers away, and what editorial approaches and story-telling techniques most influence viewership.

Ethics Checklist

Society of Professional Journalists, July 30, 2006
  1. What do I know? What do I need to know?

  2. What is my journalistic purpose?

  3. What are my ethical concerns?

  4. What organizational policies and professional guidelines should I consider?

  5. How can I include other people, with different perspectives and diverse ideas, in the decision making process?

  6. Who are the stakeholders-those affected by my decision? What are their motivations? Which are legitimate?

  7. What if the roles were reversed? How would I feel if I were in the shoes of one of the stakeholders?

  8. What are the possible consequences of my actions? Short term? Long term?

  9. What are my alternatives to maximize my truth telling responsibility and minimize harm?

  10. Can I clearly and fully justify my thinking and my decision? To my colleagues? To the stakeholders? To the public?

J-Tools

CCJ has collected some of journalism's best ideas, strategies and techniques to help journalists and citizens alike.