Completely updated and revised
"The most important book on the relationship of journalism and democracy published in the last fifty years." – Roy Peter Clark, The Poynter Institute
Just Released
A landmark study on what people watch and why. The most exhaustive study ever of local TV news -- what helps ratings, what drives viewers away, and what editorial approaches and story-telling techniques most influence viewership.
Mar 07, 2008 - Florida’s Pensacola News Journal is fighting an $18 million jury award won by a man who alleged that its reference to an unflattering but true incident in his past violated the legal concept of 'false light.'
Powered by: Phase2 Technology